The price of airing an direct response televisionl has changed, to some degree. The amount of traditional advertisers is dwindling with the fall of our economy. The major markets who once bought up the prime time ad spots with networks has started to take a slide due to their lack in budget. This enables infomercials [...]

It may come as a surprise to hear that a blanket that used Infomercial Marketing could produce 40 million in sales. Well the Snuggie has done it! The Snuggie was introduced and immediately caught audiences eyes. It is a blanket that is essentially a sweater. Rather than just a blanket, it has sleeves where you [...]