A good media buyer will make sure Infomercials are seen and heard by the best possible audience and the largest number of potential customers. Direct Response results are evident and can be tracked. A campaign can be altered according to these results. Media buying companies can record statistics and note what networks, time [...]

A good DRTV campaign can increase your sales, but what else can it do for your product? There are a number of ways a DRTV campaign can lift profits and not just by the mere numbers it pulls in when the commercial is aired.
1) DRTV can brand a new product so that if the product [...]