The price of airing an direct response televisionl has changed, to some degree. The amount of traditional advertisers is dwindling with the fall of our economy. The major markets who once bought up the prime time ad spots with networks has started to take a slide due to their lack in budget. This enables infomercials [...]

This year the famed Superbowl commercials featured a DRTV advertisment for Cash4Gold. The commercial stared Ed McMahon and MC Hammer where they portrayed themselves selling their valuables for cash. This was the first infomercial to air during the Superbowl. The days have passed where infomercials were just being viewed during late night television. The industry [...]

It may come as a surprise to hear that a blanket that used Infomercial Marketing could produce 40 million in sales. Well the Snuggie has done it! The Snuggie was introduced and immediately caught audiences eyes. It is a blanket that is essentially a sweater. Rather than just a blanket, it has sleeves where you [...]